the upstair

I thought the email marketing era will be gone after first version of RSS was introduced back in March 1999, because with RSS people can easily keep up with their favorite web sites in an automated manner. Moreover when many RSS reader was born and provide much more features that worth used.

But I found myself wrong, after knew that many internet marketeer still using email marketing to gain attention from loyal/prospect customer/reader because in many cases can have a much larger impact on immediate sales and long term relationship strength.

Email marketing campaign can be done easily via our hosting server, but of course there’s risk behind it and the most horror risk is that our email address possibly will be marked as ’spam email’ either by prospects or search engine. If our email address is labeled as spam email by search engine, LOL we’ll be notorious soon .. guaranteed!

Of course there are always a choice out there, one of the choice is to using a third party email marketing service such as iContact that is trusted by Small Businesses, Fortune 500 Companies and 153 thousand user as of this writing! iContact has whitelist agreements with major ISPs thus their clients can enjoy industry-leading deliverability. A third-party company, Pivotal Veracity, scores their email deliverability rates between 98%-99%.

There is also an ebook available freely entitled Best Practices for Email Marketers available to download and also a video about email marketing, compiled by iContact practitioners and professional.

As they say, iContact is the best option out there for anyone who wants to send out email newsletters .. and you can find out why by trying their service for 15 days free.

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This entry was posted on Sunday, February 10th, 2008 at 10:19 pm and is filed under Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.